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Sending email newsletters helps you stay in regular touch with your customers or members. An email newsletter is a great way to stay in touch with your customers. An email arrives from you on a semi-regular basis; if they aren't busy it is a welcome diversion and if they are they will read it later or delete it. You give them the opportunity to automatically unsubscribe at any time, so they don't need to let you know when they don't want to receive it any more.