1. Your contact info:

*  Your Name:

Your Title:

Organization Name:

Address:

Address2:

City:

State or Province:

ZIP or Postal Code:

Country:

*  Email Address:

*  Telephone:

FAX:

*  Your Website URL,if none enter NONE:

*  Website Time Online:

2. Describe the marketing strategy of your business. Who are your best customers, not company names but by type of business or consumer profile if you have one. Why are they the best? You can type the equivalent of several pages of information in the box.

*  Your Marketing Strategy:

3. In rank order of priority to the importance of the success of your business, list the products or services that you provide, a brief 2-10 word description. Considerations regarding importance: gross profit , growth potential, unique competitive niche, what you are best known for, what you do best, what you want to do more of. Use as few or as many spaces as you need. Leave the others blank.
For nonprofits, enter you key issues or causes in rank order of importance to the success of your efforts.

Success 1:

Success 2:

Success 3:

Success 4:

Success 5:

Success 6:

Success 7:

Success 8:

Success 9:

Success 10:

4. For each of the items you listed in section 3 above, provide a 2 to 5 word phrase that you might use to search for what you do or want to do on an internet search engine. No one word phrases, please, unless the word is a unique brand name or trademark.

Phrase 1:

Phrase 2:

Phrase 3:

Phrase 4:

Phrase 5:

Phrase 6:

Phrase 7:

Phrase 8:

Phrase 9:

Phrase 10:

5. Who are your major competitors? Company name, city and state (province) or the www URL, if you have it. We will look at their webs to get an idea of how they are ranked by search engines, the degree of optimization of their web and what they are targeting.
For nonprofits, rather than competitors, list complimentary organizations who are supporting or are likely to support your efforts. We will use these organizations for a cross linking strategy!

Competitor 1:

Competitor 2:

Competitor 3:

Competitor 4:

Competitor 5:

Competitor 6:

Competitor 7:

Competitor 8:

Competitor 9:

Competitor 10:

6. What is the geographic scope of your market?

International

National

Regional

Local

Clarify your markets as checked above. What we are looking for are countries, states or provinces, city names for your market areas for targeting the geography in your keywords and phrases. For example, if you are selling widgets in New England, what are the target states you cover in New England in rank order? We are looking for naming priorities for search engines.

*  Geographic Priorities:

7. Do you have web stats (statistics) on your current web?

*  Website Statistics:

YesNoNor SureNo Website

8. Do you have Microsoft Excel? We will compile our search engine research into Excel format if you have Excel. Makes analysis easier. If not, we will email the information to you as a text file.

*  Microsoft Excel:

YesNo

9. Do you have a budget for your SEO or web design or redesign project? We can tell you what we can do that fits your budget or recommend a strategy.

*  SEO Budget:

YesNo

*  Budget Amount:

10. Enter any other ideas, comments or questions.

*  Comments,Questions,Ideas:

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